How Important Aesthetics Is - the Revolution of Industrial Design
4 June 2007As marketing departments have carved their ways throughout centuries, they have created multiple solutions to embellish and build products in strict dependence to customers’ tastes. That is why the product market now depends strongly on industrial design and its sub-branches. Yes, having your customers satisfied not only with the utilities of the products but also with its looks is nowadays vital. Who would possibly buy a vase, for instance just because it is functional if it doesn’t appeal to the eye? Nobody, trust me, because every single potential client is hunting appearance.
Industrial design has enforced its benefits in multiple domains: cars manufacture, bag design, containers and cans, you name it. It has in fact grown so productive that people have become addicted to it. Take the case of lunch containers. For those who have to take their food to work, workers, students or doctors, companies designed boxes and drink containers with images that represent an entire history of American container lunch. And it is all for the best! The “Taking America to Lunch” collection has caught the interest and, not at all surprisingly, there were thousands of requests for such products the very next day the exhibition took place.
But industrial design is not at all reduced to a few domains. On the contrary, it touched (and left a mark) the sphere of furniture, window and carpet design, in such a way that market competition became truly fierce. It also penetrated the domain of computers, front entrances, kitchen appliances and watches, all to give products, apart from the basic utility feature a shade of beauty and interestingness.
This way, industrial design has managed to become a separate branch of industry and marketing programs, in fact, a necessary one. And if you come to think about the fact that fashion and design nowadays are occupying top positions, industrial design is really important.
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