Color Psychology of Red

15 June 2007

Psychology does not limit to people – colors have a psychology of their own. More precisely, I am referring to our reactions and senses that are stimulated by different colors. Colors have a major role in our lives, even if we are not permanently aware of their importance. The fact is that we take many of our decisions regarding our likes and dislikes toward different colors. Think about it: we like a certain eye color, a certain hair color, we enjoy wearing clothes of a certain color and we even select the items we buy regarding their color. This is why the term “color psychology” was invented.

But which color is the one that has most meanings? It’s simple: red. Red is, for sure, the most intense and vibrant color. Therefore, it can cause very different psychological reactions, if put into different context. Since it symbolizes romance (due to the red color of the heart), emotions, intimate relations, love and passion, love might seem overwhelming in certain situations. Psychologists explain that this is precisely the reason why individuals avoid creating a red living space, with red walls and red furniture. Instead, red is used for accents, for accessories, since they seem to capture attention in a less aggressive way.

Furthermore, wide red surfaces are a great point of attraction – this is why there are numerous red cars that have been the target of thieves, since they capture attention so well. Red clothing does the exact same thing – while in some romantic context, complete red clothing is appropriate, a complete red outfit is rarely seem in business environments or on day time. Some people hate it, some love it; red is the most debatable color and the one that causes the most intense psychological reactions.

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3 Responses to “Color Psychology of Red”

  1. jeshintha001 Says:
    June 20th, 2008 at 7:44 am

    Travel dispatches from a shrinking planet …. The Happy Planet Index sure gets you to thinking.Psychologists explain that this is precisely the reason why individuals avoid creating a red living space, with red walls and red furniture.
    *************************************************
    jeshintha001
    Drug Alcohol Rehab

  2. jeshintha001 Says:
    June 20th, 2008 at 7:51 am

    Travel dispatches from a shrinking planet …. The Happy Planet Index sure gets you to thinking.Psychologists explain that this is precisely the reason why individuals avoid creating a red living space, with red walls and red furniture.
    ————————————————–
    jeshintha002
    http://www.drugalcoholrehab.net/
    Drug Alcohol Rehab

  3. RedLady Says:
    July 8th, 2008 at 2:50 pm

    Outwardly I am shy and this is represented by my conservative dress and plain white car, but my home is a complete different story, it is accented in bold colors of apple green and red.
    I purposely picked these colors to help stimulate me and to ward of boredom and to titillate my mind, I also love the way it plays against the skin color of my company. Red gives me strength.

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